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Tuesday, April 16, 2024

Greenbrier Hotel on Robson Street up for sale

The Greenbrier Hotel — an aging, three-storey hotel on a prime Robson Street corner — is up for sale.

The hotel, built in 1956, is listed by Mark Goodman and Cynthia Jagger of Goodman Commercial Inc. for an undisclosed price.

The property is being pitched as a potential redevelopment site, if the buyer is able to acquire the neighbouring property, or as an opportunity to renovate the property and turn into a boutique hotel — capitalizing on downtown Vancouver’s hotel room shortage.

Greenbrier Hotel for sale - land assembly
Potential land assembly would permit a tower up to 300 ft. Credit: Goodman Commercial

A land assembly with the neighbouring building could allow for a high-density, mixed-use development up to 300 ft. in height, as stipulated by the West End Community Plan.

Greenbrier Hotel for sale - West End Plan
West End Plan, showing property location. Credit: Goodman Commercial

The site is kitty corner from the former Empire Landmark Hotel, which was recently demolished and is being redeveloped into a two-tower luxury condominium development called Landmark on Robson.

Landmark on Robson rendering. Credit: Asia Standard Americas

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Peter Meiszner
Peter Meiszner
Peter Meiszner is an experienced journalist and media relations professional, based in Vancouver. As founder of urbanYVR.com, he has been reporting on urban development across the Lower Mainland since 2016, and has also served as vice-chair of the Gastown Historic Area Planning Committee. In October 2022, he was elected to Vancouver city council and is no longer actively reporting for urbanYVR.

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